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Pantone has announced their Color of the Year: Greenery #15-0343. Vivid and lively, it’s the hue we have been pining for. The seeds having been planted several seasons ago by a few innovative designers, it’s slowly growing in popularity.
All puns aside, Pantone makes its choice after extensive research and careful consideration of political and world events, our social trends, and group psychological state of mind, plus their observation of the rise of popular hues. Each year, the lucky winner is what’s good for us; it’s symbolic of our greatest social need right now. Who can deny that we need stress relief after our year of extreme anxiety that shows no possible signs of abatement? Pantone knows just the medicine to prescribe: the remedy is nature, and nature is green.
Pantone says Greenery is not meant to be soothing (or it would be blue). This “fresh and zesty yellow-green shade…evokes the first days of spring when nature’s greens revive, restore and renew.” The last time we decorated with this color willingly was 1975, and we put it next to orange, and hung ferns in front. Leatrice Eiseman, Executive Director of Pantone says, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
A few innovative designers have been interested in green for 1-2 years. Gucci used green in SS2016, notably in leaf shapes. In the cover image, we see Gucci’s SS2017 collection walking on a green floor, most greens judiciously placed against white or black grounds.
Green could be seen in Dior FW2015, not too far off from Pantone’s Greenery, and just as intense.
Christian Dior FW2015
By SS2016, Prada had picked up an interest in a yellow green, used it in skirts, and included it in one of the straps of the sandals.
Prada used greens of several hues and intensities in FW2016. A blue-green forms a contrasting leaf shape on a black dress and works as a color-blocked coat bottom and a blue-ish green dress. We can see the actual Greenery hue before its time on a Prada handbag.
This year, many product manufacturers have quickly produced green products to take advantage of the current interest. Pantone itself has combined forces with Butter London to produce six nail polish colors, one of which is called Greenery.
Butter London Pantone Collection
Hive has a ripply darker green chair called Peacock. And Poppin white mugs have a green interior.
Hive’s Peacock chair
Even Mercedes has a new sports car, which is not named anything sweet like Greenery. (It’s officially Green Hell Magno.)
Mercedes AMG GT-R in Green Hell Magno
As the color of Slimer from Ghostbusters, this hue might be a hard sell. As designers rev up their green offerings in response, only time will tell if the public will buy or spurn it. We might need back-to-nature, but it might not go with our hair color. On the other hand, it makes a highly visible sports car.